Search Discovery
Review impressions, positions and organic clicks by priority page and search intent.
ROI CALCULATOR
Visualize Your SEO ROI
Use current monthly traffic and average customer value to explore an illustrative improvement scenario.
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PV/月
0100,000+
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¥
0円100,000円+
Illustrative Monthly Revenue Increase
+1,500,000円/月
*This illustration assumes a 1% conversion rate and 300% traffic increase. It is not a forecast or guarantee of rankings, traffic or revenue.
Why is your B2B site
completely invisible?
The Cold Reality
The Uniqueness of B2B SEO
Targeting Complexity
B2B search queries are highly specialized with low volume. However, capturing a single click can lead to a valuable enterprise contract. Specific long-tail intent deserves careful prioritisation.
While B2C is driven by impulse, B2B involves long procurement cycles and committee approvals. SEO must cover the entire funnel: Awareness, Research, and Comparison.
3 Walls of B2B SEO
3 Walls of B2B
Intent Mismatch
A fatal gap between the 'product specs' your company pushes and the 'solution guides' users actually search for.
The Expertise Barrier
The content is brilliant, but hidden behind terrible site architecture that Google algorithms cannot parse.
Lack of Trust Signals
Missing case studies and unique primary data (E-E-A-T), failing to convince procurement committees.
B2B vs B2C Comparison
Target Methods
The strategy changes fundamentally depending on whether the target is corporate (B2B) or individual (B2C).
- Niche intent over search volumeB2B searches have many technical terms, and the search volume itself tends to be small. However, a specific query can still represent a valuable project or buying need.
- Complex purchasing processUnlike B2C which is quick-decision type, B2B bridges multiple people's approval and review periods. We structure content to aid these funnels.
Why is full-scale SEO
necessary now?
Paid campaigns often stop producing visits when spend stops, so short-term acquisition and longer-term search visibility should play different roles.
SEO requires ongoing work, but useful pages can be updated and improved to build a search channel alongside paid acquisition.
SEO is no longer just an "option"
It is an ongoing improvement channel.
B2B Success Timeline
Move through research, implementation and measurement
Month 1
Niche Analysis & Strategy
Deep-diving into your specialized market to map out competitor weaknesses and define the fastest route to ROI.
Month 2-3
Foundation & Content Deployment
Fixing technical bottlenecks while launching highly targeted whitepapers to capture marketing qualified leads (MQLs).
Month 4-6
Sustainable Lead Generation
Experiencing a surge in high-quality organic traffic and a measurable increase in enterprise sales meetings.
Next-Gen SEO Solutions
for B2B Enterprises
B2B SEO STRATEGY
Digitizing Deep Expertise
We transform your sales team's implicit knowledge into high-quality search assets.
View Content StrategyAutomated Lead Generation
Turning your website from a passive brochure into an active 24/7 sales machine.
About CVR OptimizationLong-Term CPA Reduction
Reduce reliance on rising digital advertising costs by building an organic search channel that can improve over time.
Book a Free ConsultationBEFORE SEO STAYS DEPRIORITISED
Do Not Let Missing Evidence Delay the Decision
Rankings alone cannot explain an SEO problem. Indexation, search visibility, on-site behaviour and enquiries need to be reviewed together.
Technical Barriers
Review crawling, indexation, duplication and loading performance.
Content Gaps
Map the information searchers need against the pages currently available.
Measurement Gaps
Define tracking and reporting through to the enquiry stage.
Start with a Current-state Review
Share the site and goals, and we will explain what should be checked first.
Book a Free ConsultationB2B CORE METHODOLOGY
Technical & Content Strategy
Advanced Technical Implementation
Building a flawless foundation that allows search engine crawlers to parse complex B2B site architectures 100%.
- Focused Core Web Vitals optimization
- Strategic internal linking architecture
- Structured Data (FAQ, Software, etc.) markup
E-E-A-T Driven Strategy
Experience, Expertise, Authoritativeness, and Trustworthiness. We design content that fully satisfies these core metrics.
- Topic Cluster model implementation
- Authorship & Identity optimization
- Full-funnel customer journey mapping
Operating System
A 3-layer operating model
that compounds results
Donmai treats SEO as a system, not a one-off tactic. Diagnose, design, and implementation improvement run as one continuous loop.
01 / DIAGNOSE
Diagnose the current state and winning path
We map competitors, search intent, acquisition paths, and conversion blockers so priorities become obvious.
AUDITPRIORITY MAP
02 / DESIGN
Design the structure that can win
We rebuild information architecture, content plans, internal linking, and measurement design into a usable operating blueprint.
IA / CONTENT PLANKPI / ROADMAP
03 / EXECUTE
Keep implementation, measurement, and improvement moving
We ship revisions, test changes, and keep tuning the system as search conditions and business priorities shift.
IMPLEMENTATIONITERATION
Growth Loop
Diagnose
Design
Implement
Measure
Improve
The goal is not isolated tactics. The goal is a system where improvement keeps running even as the market changes.
KPI FOCUS
Improve the Path from Search to Enquiry
SEO is not only about increasing visits. It should help the right people find useful information and move towards an appropriate next action.
We review search intent, page structure, microcopy, calls to action and forms, then turn findings into a measurable improvement plan.
- Prioritise search intents and pages
- Improve the path from information to enquiry
- Measure search, behaviour and qualified outcomes
Make the Whole Topic Easier to Understand
Instead of focusing on one keyword, organise the questions and information buyers need during evaluation.
Connect related pages so visitors and search engines can understand the site's subject-matter coverage.
Discuss an Improvement PlanRequest a Preliminary SEO Review
This short form helps us organise the areas to review. It does not automatically crawl your site or retrieve rankings.
Internal Structure
Core Web Vitals, indexation and technical health
Keyword Gap
Search intent and content gaps
Backlink Profile
Link patterns and trust signals
UX/UI Score
Mobile usability and conversion paths
B2B SEO FAQ
Q.Our industry is too niche; search volume is basically zero. Does SEO even matter?↓
A.
Yes. A low-volume B2B query can still matter when it reflects a specific buying need. We evaluate intent and potential business value, not volume alone.
Q.Can a generalist SEO agency write highly technical articles about our products?↓
A.
We don't just guess. We conduct intensive interviews with your internal experts (engineers, sales) and translate that 'primary intelligence' into highly optimized, authoritative SEO content.
Q.Do you also create the whitepapers and lead magnets?↓
A.
Yes. We handle end-to-end planning, writing, and design of compelling whitepapers designed specifically to capture Marketing Qualified Leads (MQLs).
How We Measure Improvement
Progress is reported with observed data
On-site Behaviour
Measure visits to priority pages, navigation and progress towards conversion actions.
Business Outcomes
Where tracking permits, connect organic visits to enquiries, bookings and qualified opportunities.
We do not guarantee figures before engagement; evaluation is based on measurements collected after implementation.
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