Search Discovery
Review impressions, positions and organic clicks by priority page and search intent.
Real Estate SEO Strategy
Balance Portal Dependence with
Real Estate SEO & Local Search
Search intent differs by area, property type, buying, selling and renting.
We clarify the roles of your website and business profiles, then improve the path to a qualified enquiry.
ROI CALCULATOR
Visualize Your SEO ROI
Use current monthly traffic and average customer value to explore an illustrative improvement scenario.
← スライドで調整 →
PV/月
0100,000+
← スライドで調整 →
¥
0円100,000円+
Illustrative Monthly Revenue Increase
+1,500,000円/月
*This illustration assumes a 1% conversion rate and 300% traffic increase. It is not a forecast or guarantee of rankings, traffic or revenue.
Why can't real estate sites
beat the portals?
The Cold Reality
The Great Inventory Wall
The Portal Wall
Mega portals like SUUMO and Homes have vast capital and endless inventory. Fighting them head-on for generic terms like 'Osaka Apartments' is digital suicide for local agencies.
Portals offer broad coverage but cannot always provide the depth of local knowledge that an agency can publish about its own area and services.
3 Pitfalls of Real Estate SEO
3 Pitfalls of Real Estate SEO
Blind Inventory Syndication
Publishing the same MLS (REINS) feed as other sites creates little unique value. Add local context, service information and original guidance.
Disastrous CMS Architectures
Automated property search filters generate millions of useless URLs, trapping Google's spiders and causing site-wide deindexation.
Zero Human E-E-A-T
Faceless websites lacking deep, authentic neighborhood insights earn zero trust from algorithms or prospective buyers.
Real Estate vs Other Industries
Target Methods
The strategy changes fundamentally when dealing with physical properties compared to digital goods.
- Hyper-local intent over volumeProperty searches are deeply tied to specific neighborhoods. A few high-intent local clicks are worth thousands of generic views.
- Complex trust requirementsBuying a home is the largest purchase of a lifetime. The website must build absolute trust before a viewing is even booked.
Why is independent SEO
critical now?
Portal site fees are constantly rising, and algorithms are out of your control. Relying entirely on SUUMO or Homes means giving up your business independence.
Building your own highly optimized, local-first web asset creates a permanent lead generation engine that no portal can take away.
SEO is no longer an "option"
It's your "Digital Real Estate".
Real Estate SEO Timeline
The Roadmap to Portal Independence
Month 1
Architectural CMS Surgery
We step in and overhaul your property database's indexing structure, stopping crawl budget waste dead in its tracks.
Month 2-3
Hyper-Local Content & MEO Launch
Rolling out intensely localized neighborhood guides while locking down absolute dominance on Google Business Profiles.
Month 4-6
Inquiry Surge & Cost Deflection
As high-quality proprietary leads begin flowing consistently, you can finally begin scaling back expensive portal commitments.
Maximize Agency Margins
with Direct Generation
REAL ESTATE SEO
Drastic CPA Reduction
Review expensive Pay-Per-Lead portal costs and build a larger share of measurable enquiries through owned channels.
View ROI CalculatorReaching Property Sellers
Capture the most lucrative 'Property Appraisal & Selling' leads through hyper-localized content before massive aggregators step in.
Seller Lead StrategyTotal MEO (Google Maps) Synergy
Direct foot traffic and high-intent 'Realtor near me' mobile searches straight into your physical brokerage.
Explore MEO SolutionsBEFORE SEO STAYS DEPRIORITISED
Do Not Let Missing Evidence Delay the Decision
Rankings alone cannot explain an SEO problem. Indexation, search visibility, on-site behaviour and enquiries need to be reviewed together.
Technical Barriers
Review crawling, indexation, duplication and loading performance.
Content Gaps
Map the information searchers need against the pages currently available.
Measurement Gaps
Define tracking and reporting through to the enquiry stage.
Start with a Current-state Review
Share the site and goals, and we will explain what should be checked first.
Book a Free ConsultationREAL ESTATE METHODOLOGY
Technical & Content Strategy
Real Estate CMS Technical SEO
Advanced technical direction to tame exponentially generating property pages and force search engines to index what matters.
- Faceted Navigation Control & Canonicalization
- Surgical RealEstateListing JSON-LD Schema
- Dynamic XML Sitemap Optimization
Intent-Mapped Property Content
Crafting precisely tuned content silos targeting the distinctly different behaviors of 'Renters', 'Buyers', and 'Sellers'.
- Hyper-local Neighborhood & School District Guides
- Authoritative Seller & Valuation advisory articles
- Image SEO for floor plans and exteriors
Operating System
A 3-layer operating model
that compounds results
Donmai treats SEO as a system, not a one-off tactic. Diagnose, design, and implementation improvement run as one continuous loop.
01 / DIAGNOSE
Diagnose the current state and winning path
We map competitors, search intent, acquisition paths, and conversion blockers so priorities become obvious.
AUDITPRIORITY MAP
02 / DESIGN
Design the structure that can win
We rebuild information architecture, content plans, internal linking, and measurement design into a usable operating blueprint.
IA / CONTENT PLANKPI / ROADMAP
03 / EXECUTE
Keep implementation, measurement, and improvement moving
We ship revisions, test changes, and keep tuning the system as search conditions and business priorities shift.
IMPLEMENTATIONITERATION
Growth Loop
Diagnose
Design
Implement
Measure
Improve
The goal is not isolated tactics. The goal is a system where improvement keeps running even as the market changes.
KPI FOCUS
Improve the Path from Search to Enquiry
SEO is not only about increasing visits. It should help the right people find useful information and move towards an appropriate next action.
We review search intent, page structure, microcopy, calls to action and forms, then turn findings into a measurable improvement plan.
- Prioritise search intents and pages
- Improve the path from information to enquiry
- Measure search, behaviour and qualified outcomes
Make the Whole Topic Easier to Understand
Instead of focusing on one keyword, organise the questions and information buyers need during evaluation.
Connect related pages so visitors and search engines can understand the site's subject-matter coverage.
Discuss an Improvement PlanRequest a Preliminary SEO Review
This short form helps us organise the areas to review. It does not automatically crawl your site or retrieve rankings.
Internal Structure
Core Web Vitals, indexation and technical health
Keyword Gap
Search intent and content gaps
Backlink Profile
Link patterns and trust signals
UX/UI Score
Mobile usability and conversion paths
Real Estate SEO FAQ
Q.Can you do SEO on our restrictive Real Estate CMS platform?↓
A.
Yes. We operate at an engineering level, auditing your specific codebase and URL structure to provide exact directive documentation to your system vendor to eliminate SEO bottlenecks.
Q.Isn't targeting 'Property Appraisal' or 'Selling' keywords too competitive against the big players?↓
A.
On a national level, yes. But by executing a 'Long-Tail X Hyper-Local' strategy (e.g., 'Ward X Vacant Home Selling' or 'Station Y Condominium Appraisal'), we consistently bypass the giants and capture high-intent exclusive listings.
Q.We have multiple branch offices. How do you handle MEO?↓
A.
We deploy a chain-optimized MEO strategy, ensuring every single branch profile is perfectly tuned to improve visibility in the local Map Pack for its specific operating radius.
How We Measure Improvement
Progress is reported with observed data
On-site Behaviour
Measure visits to priority pages, navigation and progress towards conversion actions.
Business Outcomes
Where tracking permits, connect organic visits to enquiries, bookings and qualified opportunities.
We do not guarantee figures before engagement; evaluation is based on measurements collected after implementation.
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